The latest version of the White House logo was brought into existence sometime this year. Until earlier this year with the unveiling of their latest redesign. For reasons unbeknownst to us common folk, the White House decided not to move forward with the project, which left the unused logos floating around cyberspace. The second got rid of the arches and pyramids entirely, so we could finally sweep this whole debacle under the rug. The first changed the mistaken pyramid back to an arch to mirror the way the White House actually looks. Hello Monday then went on to create two different version of the logo. All of these changes were occurring under the radar. It’s hard to figure out where the arch mistake actually occurred, especially since the White House doesn’t publish anything about their logo, or their online brand. The pyramid is a well-known conspiracy symbol and springs up in almost every single conspiracy theory related to the US and our government. The main point of contention being the arch that had somehow morphed into a pyramid in their logo. But, when they began their initial design consult they noticed some things were awry. However, the online version of the White House logo didn’t appear until 2007.ĭesign Agency, Hello Monday, was called in to give their logo an overhaul back in 2009. The story of the White House logo goes all the way back to the original printing of the $20 bill, which showcases the same view of the White House that’s used today.
#White houzz logo series#
The White House logo has undergone a series of facelifts throughout the years. Keep reading, things are about to heat up! The Story Begins Now this isn’t as racy or heart pounding as the latest Dan Brown novel, but it does hit home for any of us in the digital marketing space.īelow we dive into some of the current theories surrounding the White House’s latest logo changes and overall brand identity. Here at Brandamos we always love a good logo conspiracy.
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